David Rose on Enchanted Objects and Storification


David-rose (4) In the first session on the TEDxBerkeley stage on Saturday, product designer and technology visionary David Rose talked about enchanted objects. He showed us how you can build and program whatever you have ever imagined, talked about what’s currently happening with game play, and demonstrated how the folks at MIT have been reinventing painting among other insights.

For years, David has been working on the reinvention of medication packaging with wireless technology.

He is known for embedding Internet information in everyday objects like light bulbs, mirrors, refrigerator doors, digital post-it notes, and using umbrellas to make the physical environment an interface to digital information.

He says, “if you’re in the software business, you should try to enhance animated objects. If you’re in the objects business, think of objects as avatars for surfaces; combine that with gamification in order to achieve a goal.”

David challenged us to think about storification…..in other words, embedding the experience into a larger narative. He says, “displaying information in multiple ways changes people’s behavior.”

Also take a look at the talk he gave at Lift ’09 on “Enchanted Objects – How fiction foreshadows innovation” which is not the same talk he gave at TEDxBerkeley however in the talk, he does talk about enchanted objects and ‘lassos of truth’….he gives examples of comics and fictional female characters ‘as objects’ including Wonder Woman and Snow White. He says of the invention and the fictional character, “rarely do you see the two collapse into one person.”

Renee Blodgett
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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