Whenever you write an article and post it to your blog or to an ezine site, you want people to come and read it, right? Of course you do. Why else would you write it?
Do you wonder if there’s some secret formula to crafting an article that will draw the readers in and keep them coming back? While there’s no one magic bullet, I do have some tips to help you write an article that will engage your readers and drive traffic to your site:
First things first: What will you write about? Start by focusing on either your area of expertise or interest. Say for example you love dogs, crochet, drag racing or stained glass window making. Once you have the broad topic chosen it’s time to narrow in on a particular topic under that umbrella.
Now that you’ve written the piece, print it out and proofread it. You’ll find that it’s easier to catch mistakes if you’re looking at your work on a different medium than the one upon which you wrote it. Following the proofreading, step away from the article for a day or two, go back and look at it with fresh eyes and make any changes you need necessary.
When you’ve finished the writing process and are ready to find a site on which to post it, make certain you craft your bio and a resource box to let people know how to contact you. After the article’s gone live, promote it through your social media sites – Twitter, Facebook, etc. Ask fellow blog friends to mention your post and link back to you – make certain you return the favor.
Guest Post by Robbi Hess
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
