I recently landed in Italy from London for some R&R and architectural discovery. Okay, and yes a bit of beach sand as well.
The wind along the northern Sardinian coast of Gallura constantly moves, its energy ever apparent. The air is tepid however, the kind that reminds you of a very early June day on Cape Cod, not a late August one in Italy.
In Capo testa, the jagged edges of the rocky cliffs jut out into the breeze-fed waves. Italian and French visitors nestle in sheltered enclaves, all of them committed to their beach umbrellas. Like determined conquerors placing flags on foreign soil, I watch an Italian tourist re-affix his umbrella pole in the stand for the third time and can’t help but think, “he ain’t no Marlboro man,” yet this American icon never had the style of my beach subject who was scantily clad in brightly colored designer swimming gear.
These same men share their female mates’ fascination with jewelry, perfumes, decadent oils, chocolate and fine wine. Leaning in together, shoulders at 90 degree angles, they review with equal interest, the standkeeper’s wares, jointly deciding the best choice.
Ah yes, the lazy but engaging lifestyle of an Italian summer along the coast.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
I found so interesting to read about how others can perceive Sardinias
It must have been very crowded though, as normally people remember better the breathtaking beauty of the coastline….
Manuela
Blog-Sardinia