Nokia held an event at DLD last week to bring folks up to speed about what they’re working on and how to more effectively work with them as a partner.
A main takeaway was a move away from generic and towards “highly textual,” and better understanding of geo-local behavior, i.e., what are people searching for and doing in Munich at 5 pm every day? What is their behavior? What is the connection between the two?
They’re focused on building applications that are relevant right now. Contextual apps are generally fast, one that can be built in a week or two, take a consumer a few minutes to use, i.e., 3 clicks on their phone before a result.
As for the mapping and geo-local side of things, they have a context-aware publishing platform. The goal is to build quickly so consumers can take immediate action.
We went into context-aware as it relates to social networks. For example, you build a large feed of stories over time by commenting on and contributing to your Facebook page. Stories by their nature, generate interactions.
The key to those interactions, whether its on Facebook, Twitter or a mobile app, is deciding when and where you interact and in what context. When on the go, it’s about thinking about Facebook from a mobile perspective rather than thinking about creating a specific mobile app for Facebook.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
