HP on Localization or NOT

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The below: seen on a billboard poster just above the main train track in Issy, a fairly well known station stop in Paris’ suburbs to the south. Did HP or HP’s advertising agency perhaps forget the fact that they were in a French speaking country? Should this not been at least marginally obvious given how many trains and signs said “A Paris?”

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Unlike Nokia’s appropriately “country-tailored” ad some thirty feet away.

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