I learn from ClickZ that Delta Airlines launched a Facebook feature that allows viewers to complete flight bookings without leaving the site. The feature allows people to buy airfares directly on Facebook or other publisher sites. Apparently 1-800-Flowers began using a similar feature, which allowed checkout on Facebook as well.

A male customer sleeping while a female customer is working on her laptop.-These images are protected by copyright. Delta has acquired permission from the copyright owner to the use the images for specified purposes and in some cases for a limited time. If you have been authorized by Delta to do so, you may use these images to promote Delta, but only as part of Delta-approved marketing and advertising. Further distribution (including proving these images to third parties), reproduction, display, or other use is strictly prohibited.
The airliner posted about the tickets-buying feature which included this disclosure: “Note: Information collected here goes to Delta and not Facebook.” On Delta’s Facebook page, the feature is pushed via a “Book a Flight” tab. Their entire article here.
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