The eight-week, people-inspired, online ad contest, which starts on March 15, is part of a major nation branding research project undertaken by the CMO Council and the International Marketing Council (IMC) of South Africa.
The IMC is responsible for defining and shaping Brand South Africa’s image throughout the world.
With social media networks hosting billions of monthly visitors, conversations and connections, the CMO Council’s new GeoBranding Centre is looking to evaluate the level of voice, influence and creative pull in these interactive online communities, particularly as it relates to shaping perceptions of countries, destinations, locations and origin of products.
GOING VIRAL BABY
The Get Wildly Creative About South Africa ad contest will be hosted on the Zooppa.com people-inspired advertising platform and will use viral communications, online conversations, blogging and cyber-chatter to pump up the interest and participation in this country branding program targeted at the world’s 1.7-billion Internet users.
Current and aspiring creative professionals, digital media buffs, South African citizens and expatriates, and anyone with a lust for travel to Africa, are invited to come up with inventive ways to produce a fresh and evocative message about a country that has gone from tragedy to triumph in less than two decades.
Cash and prizes – donated by SA Tourism, in-country partners and creative technology solution providers – will be awarded to the top submissions within each category. These are Best Print Campaign, Best Online Banner Campaign, and Best Video Segment or Commercial.
Among other things, the Winning entrants will have their work showcased globally to the CMO Council’s 5K+ members who control more than US$150 billion (R1.2-billion) in annual marketing spend and recognized at a special IMC-hosted reception in New York City, the world’s media centre and creative hub.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
