David Appelbaum



Is Social Media Really Social? Or Just Trying to Make a Good Impression?

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We've been discussing the importance of experience. More importantly, how to use experience as a means of bringing consumers into your TAC loop (Transparency, Authenticity, & Community) to create truly valuable brands, maintain solid reputation,...
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Does Experience Sell Products or Do Products Sell Experience?

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So let's take our previous post to the next level. As a marketeer, we need to create Transparency, Authenticity, and Community (TAC) for our companies in order to build brand and strong customer relationships. But...
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We Blog the World (WBTW) was founded by Renee Blodgett whose initial goal was to cross pollinate ideas and stories across the globe with the hope of providing a deeper understanding of cultures foreign to our own. It has morphed from its earliest days and is today dedicated to Transformative Travel, at the crossroads of where adventure, wellness and luxury meet. From some of the most passionate voices on the web, you’ll find rich storytelling and photography from every continent. Read More.

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