As founder of both We Blog the World and Magic Sauce Media, a global communications consultancy, I serve as a connector, marketing, social media and brand strategist, content producer, curator and lifestyle photojournalist. While my professional career has largely been in developing strategies and campaigns that guide travel, technology, wellness and lifestyle companies to success, WBTW has been an integral and passionate part of my life since it first launched.
My hope is that WBTW takes you on one transformative journey after another, from life changing adventures to magic moments that awaken your senses like cruises, spas, safaris, cultural events, farm-to-table dining, glamping, yoga retreats, wellness workshops and more.
Through rich storytelling and photography, I aspire to connect you to a world of rich experiences with the goal of ultimately transforming how you view the world and yourself, the best possible result from a journey away from home.
Curiosity about other cultures enticed me as far back as I can remember – half way through college, I had already studied in 3 countries and over 20 years later, I have lived in 10 countries and traveled to nearly 90. It’s no surprise that so many of my clients are global.
Known as a master of storytelling for lifestyle, travel and technology industries, I have helped nearly a hundred brands, companies and individuals across four continents, succeed through smart and creative marketing and communications programs that elevate them above the noise.
From Fortune 500 to start-ups, I’ve worked with leaders like Hilton, Nuance, IDG, Novell, Computer Associates, Vodacom and Bausch & Lomb as well as small but innovative players in the wearables, wellness, travel, lifestyle, hospitality, mobile and technology industries. My strengths lie in navigating digital waters, identity branding, marketing and PR and understanding what ammunition entrepreneurs and companies need to succeed. I also thrive on creating new ideas and campaigns for a tired brand that is in need of a facelift.
Grateful for all the connections and friendships I’ve made on this powerful road we call Life, I feel honored to have worked with entrepreneurs, authors, technology visionaries, scientists, engineers, celebrities, doctors, musicians and artists.
As one of the first bloggers in the industry, I do more than dabble in content, and have authored more than 20,000 articles on WBTW, the Huffington Post, BlogHer, my personal blog Down the Avenue, and a number of business and travel sites and magazines.
I was ranked #12 Social Media Influencer by Forbes for two years in a row, #6th most influential woman in social media by Forbes, selected as a Top 70 Bay Area Digital Leader by the United Nations, named a Top 10 Social Media Mentor by Women Online Magazine, chosen as one of the Most Powerful Women in social media by CEO World Magazine, was a Shorty Awards Business Influencer Finalist and served as a Smitty Awards Judge for Travel & Leisure Magazine. I’m also listed as an AlwaysOn Top 150 Business and Technology Journalist.
Additionally, I have served on a number of advisory boards, including BlogHer, the largest blog network of women in the world and PopTech, a non-profit that catalyzes social impact through programs, incubated initiatives, salons and an annual conference.
I currently sit on the advisory board for Shocase, an exclusive global social network for the brightest minds in the marketing, creative and communications industries and Transformative Technology Lab, whose goal is to help engineers, scientists and entrepreneurs create new tools for the well-being of humanity.
Passionate about photography, I have published six photo books to-date: Faces of Ecuador, The Galapagos Islands, A Cultural Look at Rome, Faces of London, Children of South Africa and Through an Urban Lens.
I’m also the co-founder of TravelingGeeks, an initiative that collaborates with global technology innovators and thought leaders and organizes programs and tours with influencers to accelerate technology, business and social media initiatives in a destination or for a company.
Other affiliations include being co-curator of TEDxBerkeley, one of the largest TEDx events in the country since 2010. Inspired to make a positive impact on the world through social good, I also spearheaded content for TEDxUNPlaza, the only TEDx event held at the United Nations.
Follow me on Twitter @magicsaucemedia and @weblogtheworld and on our @weblogtheworld channels on other popular networks, including Instagram, Facebook, Pinterest, Flipagram, YouTube and Google+. And, read my articles on We Blog the World and join in the dialogue.