Virgin America, Inc. is a United States-based airline that began service on August 8, 2007. The airline’s stated aim is to provide low-fare, high-quality service for “long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards. ” San Francisco International Airport is Virgin America’s principal base of operations and sole hub. Virgin America’s frequent flyer program Elevate runs on a “dollars spent versus miles accrued” model.