The New Nike FuelBand SE Released This Month

The wearables market is exploding, thanks to ever-smaller electronics and such new technologies as Bluetooth LE (Low Energy). That’s precisely what the latest Nike FuelBand SE ($149) boasts, which is available this month.

Nike improved on its first FuelBand with the following features:

  • Bluetooth 4.0 – You can now wirelessly sync with any iPhone from the model 4s on.
  • Water resistance – Showering wit the FuelBand SE is now also possible.
  • Colors – Another cool new feature are several different hues, including Pink, Volt, a yellowish green, Black, and Crimson. A Nike+ swoosh logo has also been added.
  • Sleep measurement – The FuelBand SE can now measure sleep. Just hold down the device’s button for three seconds to kick the device into sleep mode. Touch it again to wake up out of sleep mode. The same procedure is used to log workout sessions, like bicycling, playing tennis, or yoga.

The Nike FuelBand SE competes with the Jawbone Up and Fitbit Force, which makes for quite a lively wearables category this holiday season.

Lainie Liberti
Lainie Liberti is a recovering branding expert, who’s career once focused on creating campaigns for green - eco business, non-profits and conscious business. Dazzling clients with her high-energy designs for over 18 years, Lainie lent her artistic talents to businesses that matter.  But that was then.

In 2008, after the economy took a turn, Lainie decided to be the change (instead of a victim) and began the process of “lifestyle redesign,” a joint decision between both her and her 11-year-old son, Miro. They sold or gave away all of of their possessions in 2009 and began a life of travel, service, and exploration. Lainie and her son Miro began their open-ended adventure backpacking through Central and South America. They are slow traveling around the globe allowing inspiration to be their compass. The pair is most interested in exploring different cultures, contributing by serving, and connecting with humanity as ‘global citizens.’

Today Lainie considers herself a digital nomad who is living a location independent life. She and her son write and podcast their experiences from the road at Raising Miro on the Road of Life.
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