iPhone’s New iOS 7: Is There Any Innovation There?

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Apple released the much-anticipated update to its mobile operating system yesterday. The chorus of complaints has been unprecedented, but not unexpected. With any new design you always flush out, what Howard Cosell would call the “nattering nabobs of negativism.”

Is all the criticism deserved? Based on some of the design analysis out there, it’s quite evident that Apple’s redesign fell short in a number of areas.

Inconsistencies
Several pundits have pointed out the glaring inconsistencies and design incongruencies that have no place in a company with 50,250 employees.

You might argue that it’s difficult to get a large organization like Apple to act in perfect harmony, yet Apple reportedly pulled engineers from MacOS to work on iOS 7. For a company that prides itself on attention to detail, delivering sloppy design for a $100+ billion profit center is unacceptable.

Innovation
As one observer notes, Apple will most likely address these inconsistencies by the time iOS 7 ships, if not sooner. So the key question is, did Apple solve any challenges innovatively or did it introduce any new gee-whiz feature? As TechCrunch so pointedly observes, Apple borrowed a lot of ideas from other company’s apps.

At the end of the day, iOS 7 is neither the result of a perfectionist vision nor the innovative breakthrough everyone was expecting. Let’s hope that the total package, iPhone 5S, reportedly in diverse colors to match the new interface, plus iOS 7 together, makes a powerful statement.

photo credit from Greg Gomer review.

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