Improve Your WillPower With The Under Armour39 Wearable

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Once Nike jumped into the market, it was only a matter of time for other sportswear manufacturers to join the wearables market. Under Armour has now introduced its Armour39 wearable, which promises to improve your willpower.

The Armour39 tracks critical performance measures such as heart rate, intensity, calories burned and, ostensibly, willpower in real-time, which allows you to review your performance across workouts:

  • Components – The Armour39 ($100) system consists of a chest strap, module, watch (sold separately: $200), plus mobile app. Body data collected is transferred to the module, which fits in the strap. When the module is synced with your phone the data is transmitted to your mobile device.
  • WILLpower – One of the neat features of the Armour39 System is WILLpower, which determines what a user is capable of by sensing how one moves and recording heart beat and delivering precise measurements to the module. It then scores your performance and sets the bar higher to improve your score.

Like the Nike Fuelband SE we reviewed, the Armour39 measures your body’s performance, with Under Armour approaching it from a more sports approach.

Lainie Liberti
Lainie Liberti is a recovering branding expert, who’s career once focused on creating campaigns for green - eco business, non-profits and conscious business. Dazzling clients with her high-energy designs for over 18 years, Lainie lent her artistic talents to businesses that matter.  But that was then.

In 2008, after the economy took a turn, Lainie decided to be the change (instead of a victim) and began the process of “lifestyle redesign,” a joint decision between both her and her 11-year-old son, Miro. They sold or gave away all of of their possessions in 2009 and began a life of travel, service, and exploration. Lainie and her son Miro began their open-ended adventure backpacking through Central and South America. They are slow traveling around the globe allowing inspiration to be their compass. The pair is most interested in exploring different cultures, contributing by serving, and connecting with humanity as ‘global citizens.’

Today Lainie considers herself a digital nomad who is living a location independent life. She and her son write and podcast their experiences from the road at Raising Miro on the Road of Life.
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