Apple’s Flak With Their New Maps Application


Steve JobsApple is taking a lot of flak at the moment with the new Maps application. Replacing Google Maps in iOS 6 looks to have backfired if you’re to believe the media. After all, this is a digital wound, and if it bleeds it leads. The moment will pass, and when it does, Apple will be in a far healthier position than if they had renewed their mapping deal with Google.

I want to stress one thing though. In all the coverage, one idea many are voicing is that Steve Jobs would not have released Maps for iOS 6 in the current condition. That’s wrong. Not only would Steve Jobs have released Maps, he would have demanded it.

Let’s be clear, Steve Jobs has made mistakes before with iPhone and iOS. Take the issues around the iPhone 4′s antennae, which if held incorrectly would decrease the effectiveness of the cellular radio. They happened on his watch.

That was an issue that should have been caught in quality control. How about MobileMe, which was launched to great fanfare, which it followed up with by failing rather spectacularly.

See the rest of this article on Forbes, where the post was originally published.

Steve Jobs Photo credit: acaben.

Ewan Spence
Ewan Spence is a blogger, author and writer based out of Edinburgh, Scotland. In addition to his own blog, he has contributed and contributes to BBC News, BBC Magazine (online), The Stage (UK Arts and Entertainment Newspaper), Computing (VNU), iProng Magazine, IT Pro, O’Reilly’s Make Magazine, Palmtop Magazine, Podcast User Magazine, UK Tech and UK Mobile Blognation, PDA Essentials, Mobile Messaging 2.0 and All About Symbian.

He wrote the book Rapid Mobile Enterprise Development for Symbian OS and has audio program commissions for BBC Radio 5 Live – Through the Night and Pods and Blogs, Computer Outlook Talk Radio Show and Talk 107. He also regularly speaks at and moderates panels at high profile technology conferences around the world.
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