I had an opportunity to chat with Azeem Azhar at LeWeb last week and get the latest demo of PeerIndex, which is a useful tool that tracks and measures people’s social and reputation capital online. They look at social signals from social media platforms people are actively using online, the primary one being Twitter, with tools like LinkedIn, Facebook, and others in line.
What’s interesting about their tool compared to others in the same category such as Klout for example, is their ability to drill down into specific areas of expertise. Focused on relevance, Azeem says, “it’s about understanding your personal brand and whether it’s developing in the right areas that matter to you. In other words, you could be increasing your score in one area, when your ‘real’ area of expertise is in something else.”
It’s a free tool today and since privacy matters to them, you can keep your PeerIndex profile private if you choose. Below is a short video clip of our exchange in the LeWeb Yahoo-sponsored blogger lounge.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
