Ford’s Product Manager for Traffic, Directions and Information Services (TDI) David Gersabeck, sat with me last week at Ford’s headquarters in a brand new burgundy 2011 Ford Edge. In the front row, we played — and played. I spent time learning about their integrated mapping features, sweet (and easy) navigation of music, their new flattened command structure for getting what you need in a hands-free environment and more.
The flattened voice recognition tree structure allows you to get the same result using different commands, including music. For example, you can say radio station 98.7 or My Music, or Play Artist U2 and so on. Their integrated directions and traffic system allows you to set directions from Mapquest on your home PC and then access those directions from your car navigation system when you’re ready to leave home. Below David Gersabeck tells me more as we explore the new 2011 Edge together.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
