Ford’s Scott Monty: People Trust People Like Them

Comments Off on Ford’s Scott Monty: People Trust People Like Them

Below, Ford’s head of social media Scott Monty on the TWTRCON stage, says, “People don’t change, they want you to think and feel and be just like them.” Globally, trust is down year after year and less than 40% of people trust ads. “Who people trust are third party experts and people like themselves.”

Transparency and authenticity are key when you’re dealing with human emotions and rather than use robotic language that won’t have an impact on people’s emotions. He says, “we’re training people to talk like humans again.” He also emphasized the importance of relevance.

Read More Share

Recent Author Posts

Join Our Community

Connect On Social Media

Most Popular Posts

We Blog The World

Pin It on Pinterest

Share This

Share this post with your friends!