Camara Educates African Communities With Reburbished PCs


Johnf Camara’s John Fitzsimons tells me about their latest work in Africa during a recent trip to Dublin.

We have both spent time in Africa volunteering and teaching so had some common ground; the difference is John is still committed to making a difference there through his day-to-day working as General Manager of Camara.

It has nothing to do with photography despite the a/e slip in the word that could fool you if you read too quickly.

All about giving back, Carama is a volunteer organization dedicated to using technology to deliver education more effectively to disadvantaged communities in Africa and Ireland.

They operate as a social enterprise in two distinct business lines: ‘Education Delivery’ and ‘Computer Reuse’. The connection between these two, seemingly disparate activities is technology.

Essentially they bring in in used computers from Irish companies and individuals, wipe their hard drives of data (in line with US Department of Defense standards), refurbish and load them with educational software before setting them up as Learning Centres in schools in Africa and Ireland. How cool is that?

What’s with the name I ask him? It’s the Bantu name for one who teachers with experience John says. They currently do most of their work in Lesotho, Zambia, Tanzanaire, Uganda, Rwanda, Kenya and Ethiopia.

“Camara is not the typical NGO,” John says. “I’m not an international specialist. The return on investment for us is a social return, not a financial return. We want to be a ‘social enterprise.’” They train teachers to use these computers as tools to improve the delivery of education to their students. And, they produce computer training and educational multimedia materials for use by teachers and children.

When Camara was established in 2005, they had two core beliefs: 1) Education is the key for people to break the cycle of poverty they find themselves in; and 2) properly used, Information and Communication Technologies (ICT) can be harnessed to revolutionize the way world class education is delivered to disadvantaged communities.

“The Internet is such a great leveler, creating so many equal opportunities with education and distant learning,” says John. More on their program and how they operate below.

Renee Blodgett
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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