If you go to Hawaii and don’t see at least one surf board, then you’ve missed a big part of the culture. People GO to Hawaii to surf and locals take great pride in the fact that they have great ‘surf.’ I passed this little surf shop on my way to Makawao, which was in fact my first stop on Maui after I landed on a mid-May trip recently.
Why? Someone described Makawao as a town that has cowboys, hippees and art. How could I not go? Before even checking into my hotel room, I grabbed the map and took off south from the airport, into the interior and over to Makawao, which isn’t a long drive btw.
Even after all the stops I made on both Maui and the Big Island of Hawaii during my stay, there’s something special about that little drive, something authentically special.
You have to pass through the trendy town of Pa’ia which is also has a hippee and artist flavor to it, although its far more developed and crowded than Makawao to the south along Route 390.
They have some charming little restaurants and shops in Pa’ia, its a great place to grab a coffee or a smoothie, or meet up with friends in one of the fudge, coffee or ice cream shops.
Cafe Des Amis in Pa’ia has a very hospital staff and fabulous crepes. There was a cute 30 year old (I asked) Australian working behind the counter when I was there the first time and when I asked if they were on Twitter to give them a call out, he said, “What’s that? That thing like Facebook but only faster right?”
Yup, not everyone knows what Twitter is or lives and breathes social media every day like so many of us do in Silicon Valley. I had to laugh and found this awareness to be pretty similar regardless of who I talked to, regardless of age or occupation, on both islands.
Along the way, there isn’t a lot of “big things” to see and do, but if you pay close enough attention, you’ll catch the smaller charming things you should take in, like the Hali’imaile General Store for example. There’s also sugar cane fields in all directions, all of which are irrigated by water from the Hana coast.
Located on the mid-slopes of Maui’s Haleakala volcano, Makawao has one foot in its plantation past and another in its arts community. While this town is far from big, it is apparently the biggest little town in the region locally known as Upcountry Maui and is famous for its Hawaiian cowboys, or paniolo. While it may not feel quite as upcountry as it does in Jula further south along Route 377 (where O’o Farm is), it does cool off a little at night, although it was very hot and sunny when I was there.
There’s a charming church along the way and a temple outside Pa’ia.
Small quaint houses along side the road…
Holistic healing, yoga and keiki is an integral part of the culture.
The center of Makawao is pretty quiet even though there are a number of charming little shops, boutiques, cafes, art galleries & jewelry stores on both sides of the main drag.
I met Bruce, one of the most laid back people I met during my stay in Hawaii. Originally from Canada, he has been living in Hawaii for most of his adult life. And, he lives in a funky, old house surrounded by beautiful flowers and green banana and lemon trees. (big monster lemons).
At the end of the main street, there’s an authentic local restaurant named Polli’s with an amusing sign on the front of it that reads: Come In And Eat or We’ll Both Starve! Love it. The inside is equally cute and it makes you want to buy a coffee from them if nothing else even if you’re not hungry or thirsty.
Since the late 19th century, horseback-riding paniolo have wrangled cattle in Maui’s wide-open upland fields. The Makawao Rodeo, held yearly on the Fourth of July, is Hawaii’s largest paniolo competition and has been an Upcountry tradition for more than 50 years. The weekend events include a parade and traditional rodeo competitions such as barrel racing, calf roping and bareback bronco riding, all with a few Hawaiian twists. Makawao is also home to the Hui Noeau Visual Arts Center, where visitors can take classes and explore free gallery exhibits.
It’s a fascinating and pretty little drive especially if you go slowly and take in the little things along the way!
For more posts on Hawaii, check out this section. To experience nature, botanical gardens and rainforest by segway, check out this post. For photos on the Hawaii Volcanoes National Park. For more on Hawaii and food/wine only, go here. For Hawaii and lodging, here. For more on Hawaii and arts, go here.

Renee Blodgett is the Founder and Managing Editor of We Blog the World, a global travel, culture and lifestyle publication exploring the world through the lens of meaningful experiences, human connection and cultural depth. Having lived in 10 countries and traveled to 95, Renee has spent much of her life immersed in the people, traditions, landscapes and ideas that shape how we experience the world.
Since launching We Blog the World in 2007, she has written and produced extensive editorial coverage spanning boutique and luxury travel, culinary experiences, arts and culture, wellness, adventure, technology, spiritual traditions and transformative travel. Her work is rooted in the belief that travel is about more than where we go—it is also about what a place, culture or encounter awakens within us.
Renee brings more than three decades of experience across journalism, photography, media, brand strategy, technology, wellness and global storytelling. She has worked with companies and organizations around the world on brand positioning, communications, product launches, media strategy, speaker positioning and storytelling. Through Blue Soul Media, she works with authors, entrepreneurs, thought leaders and purpose-driven brands to clarify their message and expand their impact, which includes speaker coaching/training for high-profile stages such as TED and bringing authors’ work to market while retaining authors rights.
She is also the co-founder of Blue Soul Earth, an educational platform exploring consciousness, ancient wisdom, spirituality, healing and the intersection between science and the nature of reality. Renee is the producer and host of the award-winning Blue Soul CHATS, a conversational series bringing together leading voices in science, technology, consciousness, wellness and spirituality.
Her growing body of work also includes Blue Soul Living, which extends her interest in consciousness and well-being into the spaces we inhabit, exploring how intentional design, energy and environment can support greater harmony and connection.
Renee is the award-winning co-author of the bestselling Magdalene’s Journey and founder of the Magdalene Collection, inspired by women’s voices, stories and wisdom across cultures and generations.
A longtime photographer and storyteller, Renee has documented people, places and cultures around the world and produced photographic collections focused on destinations including the Galápagos Islands, London, South Africa, Rome and Ecuador. She also co-founded Traveling Geeks, an international initiative that brought entrepreneurs, journalists, creators and technology leaders together with their counterparts in other countries to exchange ideas and explore innovation across cultures.
Renee’s work has been recognized by Forbes, the United Nations and others for her influence in media and social storytelling. Across her work in travel, media, consciousness and culture, a common thread remains: curiosity about the world, the stories that connect us and the ways meaningful experiences can change how we see ourselves and one another.






















