Bhutan’s Gross National Happiness Experiment Lives On…

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A few years ago, Jonathan Harris did a project in Bhutan about “Gross National Happiness”, Bhutan’s much saner alternative to “Gross National Product”. He has recently created a website to house that experiment.

It involved handing out balloons to 117 people, talking to them about happiness, asking them to make a wish, and then stringing up the wishes in a mountain pass.

The term “gross national happiness” was coined in 1972 by then Bhutan‘s King Jigme Singye Wangchuck, who opened Bhutan to the age of modernization, soon after the demise of his father, King Jigme Dorji Wangchuk. He used the phrase to signal his commitment to building an economy that would serve Bhutan’s unique culture based on Buddhist spiritual values.

At first offered as a casual, offhand remark, the concept was taken seriously, as the Centre for Bhutan Studies, under the leadership of Karma Ura, developed a sophisticated survey instrument to measure the population’s general level of well-being. The Canadian health epidemiologist Michael Pennock had a major role in the design of the instrument, and uses (what he calls) a “de-Bhutanized” version of the survey in his work in Victoria, British Columbia. Ura and Pennock have also collaborated on the development of policy screening tools which can be used to examine the potential impacts of projects or programs on GNH.

Renee Blodgett
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Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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