July's Colorful Gion Festival in Kyoto Japan


July is the perfect time to be emerged in Japanese culture. The Gion Festival takes place in Kyoto throughout the entire month and is one of the three largest festivals in Japan and is also part of the Yasaka Shrine. All throughout Japan, the festival is recognized for its beauty and size.

The summer festival apparently originated about 1,100 years ago, originally as a religious ceremony which was celebrated by the Japanese people who prayed to get rid of the bad plaque in hopes of appeasing the gods. There are 66 floats, symbolizing the number of provinces that were in Japan when the festival was first celebrated.
The main attraction of the festival takes place between the 16th and the 18th and is called the Yoiyama festival. At the festival, the floats are displaced and lit up with festive music called Gion-bayashi.

During Yoiyama, people visit each float and buy good luck charms called omamori, made from sass bamboo grass used to ward off evils. There are two types of floats used in the parade yama and hoko.  The hoko floats are enormous and up to 25 meters tall and weighing up to 12 tons with unique decorations representing specific Japanese themes.

The importance of the festival is tied in Japanese history. Even today, the festival continues the tradition of selecting a young boy do be the divine messenger. Every day there are various events where different music, dancing, and food are celebrated.

Photo credit: Japan-Guide.


Renee Blodgett
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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