This strikes me as a very good idea, an online dating site where the women are in control: HerWay.com.
According to HerWay, it is at least five times more likely that online daters will successfully connect when a woman initiates contact. By letting women make the initial connection with their potential suitors, HerWay creates an environment where women’s intuition rules and connections therefore have a much better chance of turning into love. This concept is mutually beneficial as it also relieves men of the pressure of having to compete for a woman’s attention, allowing them to sit back and let the ladies come to them.
For the men, they are offered tips on how to make themselves more appealing to women, how to behave on dates, and personal hygiene tips (OK, I added that one :)
Since men love statistics, the site offers “detailed profile performance reports that illustrate how their profile success rates stack up as compared to other men on the site.”
Here’s how it works:
The HerWay registration process takes less than a minute as users build full profiles and post pictures of themselves. Once their profile is built, female users can search the entire database of male profiles on the site and are encouraged to send free invitations to connect with men they find appealing. A woman’s profile is only revealed to the man of her choosing after she has shown interest in him with a connection invitation. Once the connection is established, the male user can view, flirt and message his match.
Tom Foremski is the Editor and Founder of the popular and top-ranked news site Silicon Valley Watcher, reporting on business and culture of innovation. He is a former journalist at the Financial Times and in 2004, became the first journalist from a leading newspaper to resign and become a full-time journalist blogger.
Tom has been reporting on Silicon Valley and the US tech industry since 1984 and has been named as one of the top 50 (#28) most influential bloggers in Silicon Valley. His current focus is on the convergence of media and technology — the making of a new era for Silicon Valley. He also writes a column at ZDNET.
