Strange but True Cultural Preference in the Southern Cone

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They have really thick window shades to block the sun when you go to bed / wake up in the morning.

As someone who prefers a very dark bedroom when sleeping, I loved this about Argentina, Chile, and Uruguay. When I stayed at people’s homes, they all had (at times fancy) window shades that kept the bedroom unusually dark.

Always fascinating how these cultural preferences evolve…


Ben Casnocha
Ben Casnocha is the author of the bestselling business book
'My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley", which the New York Times called "precocious, informative, and entertaining." He founded Comcate, Inc., an e-government software company, at age 14. Ben's work has been featured in dozens of international media including CNN, USA Today, CNBC, and ABC's 20/20. At a conference in Paris PoliticsOnline named him one of the "25 most influential people in the world of internet and politics".

BusinessWeek recently named Ben "one of America's top young entrepreneurs." He writes prolifically on his blog which the San Jose Business Journal called one of the "Top 25 Blogs in Silicon Valley." He's also a commentator for public radio's "Marketplace."

In addition, Ben has given speeches at dozens of universities and organizations around the world. He has traveled to more than 25 countries and he also co-runs the Silicon Valley Junto, an intellectual discussion society for business and technology executives. In his free time Ben enjoys playing chess, ping-pong, reading, and writing.

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