The thing about talking on radio, and if you’ve ever done it you know, is that you spend the next 24 hours thinking about what you might have said.
For example, I was recently on BBC Radio 4's 'You and Yours' discussing the use of World Cup association with seemingly irrelevant marketing campaigns (you can read the whole story here). This is how it went, and how it should have played out.
Julian Worricker (presenter) – “You’ve said marketers are ‘a carbuncle on the sidecar of reality’, is that what you really think?”
Fran Brosan (yours truly) – “Err”
Fran Brosan (should have said) – “I don’t believe that specious connections to the World Cup help our industry build a professional image.” Or even ‘Yes, that was a bit poetic wasn’t it.” Anything but “Err”.
Julian Worricker (paraphrase) – “Do you think it’s a good thing to be doing press releases about the World Cup if you’re not associated with it?”
Fran Brosan – “It depends on what you’re trying to achieve – waffle, waffle – so it depends on what they are trying to achieve.”
Fran Brosan (should have delivered on brand message to emphasise Omobono’s expertise) –“Identifying what you are trying to achieve is really important. All good communications start with good planning which is a really important part of what we do for our clients at Omobono.”
Also completely forgot to tell them we were Marketing Agency of the Year (although they probably wouldn’t have said it).
At least I managed to get out a reasonable definition of marketing when he asked (phew).
Then just as you are beginning to get into your stride the interview ends.
So if you agree (or don’t) – especially with the carbuncle bit - let me have your comments. "Err" is fine.
