Industry pal Clint Wilder just released a new book together with Ron Pernick called Clean Tech Revolution. The pitch? Developing clean technologies is no longer a social issue championed by environmentalists; it’s a money-making enterprise moving solidly into the business mainstream.
As the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean tech-technologies designed to provide superior performance at a lower cost while creating significantly less waste than conventional offerings-promises to be the next engine of economic growth.
They focus on the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe.
By highlighting eight major clean-tech sectors – solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration. “We are in the midst of one of the greatest shifts in human history,” write the authors. “Within 50 years, we’ll look back at the beginning of the 21st century and see it as the tipping point for clean technology.