Searching For Race In Social Media

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Dana Oshiro, publishing analyst at ad network NetShelter, poses an interesting question: “how do you determine race and ethnicity online? ”

This question arose from her recent attendance at the White House Hispanic Community Action Summit in San Jose, CA where plans were discussed on how to use social media and online marketing to target the Hispanic population. The goal is to offer programs that will raise the number of Hispanic students in colleges by 4.5 million over the next ten years.

Tom Foremski
Tom Foremski is the Editor and Founder of the popular and top-ranked news site Silicon Valley Watcher, reporting on business and culture of innovation. He is a former journalist at the Financial Times and in 2004, became the first journalist from a leading newspaper to resign and become a full-time journalist blogger.

Tom has been reporting on Silicon Valley and the US tech industry since 1984 and has been named as one of the top 50 (#28) most influential bloggers in Silicon Valley. His current focus is on the convergence of media and technology — the making of a new era for Silicon Valley. He also writes a column at ZDNET.

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