Industry pal Polly LaBarre is co-author of Mavericks at Work, which I had to pleasure to learn about long before launch at a private dinner in San Francisco several months back.
She spoke at New York’s Great Read in the Park (Bryant Park) last week, together with a number of other fabulous authors. (I was only able to catch a glimpse of the day)
I’ve had the book for awhile, and while I always have three going at once, I haven’t had a chance to give it the time it deserves yet. The books keep piling up – I never realized until recently just how many authors I know – I need to add my own to the pile one of these days, if only there was a window to write a novel or two or ……….
I love the concept of what they are trying to convey here and recommend picking up a copy. They took an in-depth look at a number of important organizations and relay a set of insights and a collection of case studies that amount to a business plan for the 21st century, essentially a new way to lead, compete, and succeed.
Their basic argument when it comes to thriving in a hyper-competitive marketplace, is that ‘playing it safe’ is “no longer playing it smart. In an economy defined by overcapacity, oversupply, and utter sensory overload–an economy in which everyone already has more than enough of whatever it is you’re selling–the only way to stand out from the crowd is to stand for a truly distinctive set of ideas about where your company and industry can and should be going. You can’t do big things as a competitor if you’re content with doing things a little better than the competition.”
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
