The Pivot Conference, a new conference dedicated to branding, marketing and social media is coming up from October 17-19, 2010 in New York.
The event singularly focuses on marketers who target the 18-34 demographic — their attitudes, technologies and preferences – and the media and marketing that addresses them.
Today, the brand marketers’ job is made even more difficult by the rapidly changing media and the flood of new technologies and tools. Pivot is designed to help marketers sort through these issues, to better understand their customers and the environment, and to come away empowered to create a successful brand strategy and market more effectively to young consumers.
Speakers from Arianna Huffington to Evan Cohen and Doug Rushkoff (who says, “Pivot looks to become the TED of marketing conferences”) will share their ideas and experiences and provoke ‘Ah-ha!’ insights among attendees who are targeting the largest, most unique and influential demographic we’ve seen in 50 years.
Pivot partners Magic Sauce Media and We Blog the World are able to extend special pricing to attend for only $995. Please use the discount code MPPC401 when registering at pivotcon.com.
Highlights of the agenda include:
• Who Are You? Profile of the Always-On Consumer
• Mind the Gap: Measuring the Divide Between “Us” and “Them”
• Motives and Motivations: What Drives the Always-On Consumer
• Media and Advertising at a Crossroads
• The New Marketing Organization
• New Rules of Engagement: Listen, Engage, Measure
• Social Marketing: The Grand Experiment
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
