Using Ocado as an example, but most online supermarkets work in a similar way.
- You have the option to choose a recipe you like.
- All the ingredients needed are listed.
- You then have to select each ingredient individually to add it to the shopping basket or, alternatively, you can select “Add everything”.
Ingredients
- 250g Spinach Lasagne sheets
- 500g Tomato Passata
- 2 Garlic Cloves
- 4 tbsp Olive Oil
- 500ml Milk
- 2 tbsp Plain Flour
- 2 tbsp Butter
- 1 pinch Salt
- 1 pinch Pepper
- 1 pinch Nutmeg
- 3 leaves Fresh Basil
- 1 ball Mozzarella, diced
- 1 cup Parmesan Cheese, freshly grated
- You select a recipe and immediately it shows you the total cost in case you wanted to buy all of the ingredients.
- The shoper now DE-SELECTS those items that he/she does not require. You see the total cost decrease with each de-selection and it “feels” like you are saving money.
- Register on Ocado.
- Select a recipe with 8 or more ingredients.
- Click on “Add everything” to see the total cost – note this down.
- Now de-select all items you do have in your kitchen (e.g., salt, pepper and milk) whilst keeping an eye on the total cost of your basket.
Having grown up in a very small town in South Africa, living in London is the equivalent of trying to buy toothpaste in a very big supermarket – the wide range of choice can leave you just standing there for 15 minutes, staring at tubes full of multi-coloured floride.
He says of London, “It took me quite a while to adjust to the pace of this magnificent city. But, I do owe London a lot when it comes to shaping certain ideas. For now, when it comes to my blog, I feel a butterfly of excitement tickling in my stomach at the idea of putting ideas and stories in public space and seeing what might become of them.”