Latino Americans on the Rise

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From 2001 to 2010, the U.S. witnessed the largest influx of immigrants than at any other time in history. By 2050, the Latino population is expected to make up the majority of the U.S. population, with a 30% share.

The emergence of a Latino majority will have a major impact on American politics, business and society.

  • Market size – Today, Hispanics make up 17% of the U.S. population and are the nation’s largest minority group at 53 million, according to the U.S. Census Bureau (2013). Due to their relative youth (PDF) and fast-growing population, by 2050 there will be 133 million Hispanics, equal to 30% of the U.S. population.
  • Marketing – Initiatives targeting the Hispanic community will become the norm as Latino spending power increases. And with a median age of 29 versus 41 for non-Hispanic whites, Latinos are a highly desirable target for companies interested in reaching young adults.
  • Politics – More than twice as many Hispanics either identify as Democrats or lean toward the Democratic Party as identify with the GOP or lean Republican (57% vs. 24%).

The fate of the Republican Party will unfold as the Latino community becomes the majority and comes of age amidst a changing American landscape.

Lainie Liberti
Lainie Liberti is a recovering branding expert, who’s career once focused on creating campaigns for green - eco business, non-profits and conscious business. Dazzling clients with her high-energy designs for over 18 years, Lainie lent her artistic talents to businesses that matter.  But that was then.

In 2008, after the economy took a turn, Lainie decided to be the change (instead of a victim) and began the process of “lifestyle redesign,” a joint decision between both her and her 11-year-old son, Miro. They sold or gave away all of of their possessions in 2009 and began a life of travel, service, and exploration. Lainie and her son Miro began their open-ended adventure backpacking through Central and South America. They are slow traveling around the globe allowing inspiration to be their compass. The pair is most interested in exploring different cultures, contributing by serving, and connecting with humanity as ‘global citizens.’

Today Lainie considers herself a digital nomad who is living a location independent life. She and her son write and podcast their experiences from the road at Raising Miro on the Road of Life.

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