In 2002, criminal charges were brought against five Roman Catholic priests in and around Boston. This spark brought to light thousands of cases of sexual abuse across the nation and around the world. Amidst cover-ups, resignations and countless victims of the tragedy, many were having a crisis of faith.
As a PR professional, how would you handle this crisis?
There’s an interesting panel in Boston with Director of PR & Corporate Affairs for the American Red Cross (NE Division) Donna Morrissey, who will share her experiences in managing communications during the Boston Archdiocese scandal.
Prior to the American Red Cross, she served as Cabinet Secretary for PR and Communications and Chief Spokesperson for the Roman Catholic Archdiocese of Boston.
Other input will come from Captain Vic Beck, US Navy, Chief of Media Operations for the Multi-National Force in Iraq and Thomas Lee, Partner & Director of Public Relations, 451 Marketing at Managing PR in a Crisis.
They’ll cover how to prepare for a crisis, key tools and techniques to manage a crisis, rules of media engagement during a crisis, how and when to respond to negative exposure, leveraging new media for damage control and how dealing with a crisis situation has changed due to the advent of online news, blogs, & social media
If on the east coast, it will be held on Tuesday, October 20th, 2009 at the Exchange Conference Center in Boston.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
