“Taste NY,” the program to promote New York State food and beverages started by Andrew M. Cuomo, will be front and center at the Food Network New York City Wine & Food Festival presented by FOOD & WINE when it hosts the “Taste NY” Brunch on Saturday, October 19, 2013 Participating chefs include Howard Kalachnikoff, Marc Murphy, Liz Neumark, Joe Realmuto, and more.
Taste NY,” a recent initiative launched by Andrew M. Cuomo supports New York’s agriculture by promoting the wide variety of products made and grown in the Empire State and making them readily accessible and recognizable to New York residents, visitors and beyond.
Tickets for the “Taste NY” Brunch are priced at $150 per person, and as with all Festival events, 100% of the proceeds benefit the hunger-relief programs Food Bank For New York City and Share Our Strength’s No Kid Hungry campaign. The “Taste NY” Brunch is part of the 6th Annual Food Network New York City Wine & Food Festival presented by FOOD & WINE, October 17 to 20, 2013.
“Taste NY” is a joint marketing initiative of the Empire State Development Corporation and Department of Agriculture and Markets focused on branding and expanding New York’s food and beverage industry by making the wide variety of foods made and grown close in the state readily available and recognizable to New York residents, tourists and the world. Part of Governor Andrew Cuomo’s efforts to promote agribusiness across the state, “Taste NY” is part of a $60 million-plus tourism campaign, the largest in decades.
The program brands and publicizes New York-made food and beverage products via promotions such as “Taste NY” tents and pavilions at food and wine events and “Taste NY” stores and kiosks located at Thruway rest stops, airports and other transportation hubs. There’s also a new “Taste NY” website with links to food and beverage producers that sell direct to the public such as farms, wineries, breweries and distilleries along with listings of special food events such as farmers’ markets and festivals.