Andrew Steinthal runs the dining and entertainment site Immaculate Infatuation with his partner Chris Stang, which he likens it to a Zagat “for the new generations” although Steinthal’s other hat is VP of PR and Media at Warner Brothers Records. They’re not real food critics so the reviews are written in a relatable, everyman fashion.
“Although it’s a restaurant reviews site, it’s really a lot more,” says Steinthal. “The movement behind the site and the passion in which our ‘fans’ show is so different from what you usually see in the food space. People are obsessed like we’re a their favorite new buzz band. We did our annual Turkey Leg Ball in November and sold out of 500 tickets at $60 a pop in under a week.”
They’re launching the Immaculate Infatuation’s Guide To Killing It This Summer, which is a 65-page multi-touch book includes the best new restaurants with gardens, patios, and outdoor eating; best bars for summer drinking; best wines to drink; best beer gardens; best concerts and music festivals; best food events; best parks and outdoor spaces and best destinations like The Hamptons and North Fork. The summery book is optimized for the new iPad’s retina display and took 2.5 months to put together using Apple’s iBooks Author.
It’s free, beautifully done and includes a plethora of fabulous places you should check out.
“We put this together to help you get the most of our few fleeting months of New York City sunshine, all while being as gluttonous and irresponsible as possible. Inside you’ll find a handful of new restaurants that we’re excited about, some of the best outdoor dining in town, and a bunch of places we frequent for a drink or two when it’s warm out. Can’t read? Don’t worry. There should be enough hi res photos in here to keep you and/or any four year old entertained for at least an hour or two,” says Steinthal.
If you find any typos, the authors issued little warning: “This thing is probably full of typos, considering we wrote most of it in a 3am haze fueled by Macallan and chocolate chip cookies. Go easy on us.”
They also have an iPhone app chock full of restaurant reviews, making it easy to find a good place to eat on the run. You can search by categories like “dinner with parents”, “date night”, “action at the bar” etc. or find Infatuation approved restaurants near your current location. The app won “Local App Of The Year” this past year from The Village Voice.
Originally cited/spotted on The Next Web – reposted/published here. Go here for the original post.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
