Fresh back from the Consumer Electronics Show (and still loading my pictures from that..), I am back in conference mode and heading to Macworld Expo in San Francisco.
For anyone that has any Apple products in their life, Macworld Expo is the place to be to see exhibits and attend sessions. To find out more about Macword, I talked with Paul Kent, Vice President and General Manager of Macworld about the conference. Here are some of the details we discussed:
- Macworld is for veterans & first-timers alike. It is a very inclusive environment focusing on discovery & education, ie. new products, new apps & new tricks on how to use them. I went last year and the only Apple product we had in our house was a MACbook for my son, but because I cover Apple products I wanted to learn about the product marketplace. I left with lots of important information.
- While Apple does not have a direct presence, Macworld Expo remains a vital showcase for the fast growing third party Apple products marketplace. Wikipedia has details on the history of the Macworld Expo. There is also a website called Macworld which is different from the Macworld Expo.
- FAQ’s: Best way to learn more about the show is to stop by – it starts today in San Francisco! Here are some links to learn more about Macworld Expo:
Timing for the Jan 27- Jan 29 show: http://www.macworldexpo.com/hours
List of the more then 230 exhibitors for the show (over half of them are first time exhibitors): http://www.macworldexpo.com/expo
Here are some more details: Press releases that show events and announcements, Featured Artists, Mobile Apps Showcase, and the most important – Women in Technology session!
For PC folks that are curious about the Apple side, stop by! I am packing my Windows 7 PC and iPad to head to the show — they do allow PC’s in the conference!
Beth Blecherman started her career in application development then Senior Manager, Computer Process Integrity, for Deloitte. After senior management she took on family management blogging as her career 2.0. She is a Co-Founder of the Silicon Valley Moms Group, a collaborative of mom blogs across the country, and their first international blog Canada Moms Blog.
Blecherman founded her personal blog, TechMamas.com, as a platform to discuss technology and gadgets for families. Beth vlogs with other female tech bloggers at Gadgetspin.com. She also consults with companies on blogger outreach and social media strategies and speaks at conferences on parenting, social media and technology. TechMamas.com was chosen as one of the Nielson Power Mom 50 influencers. On Twitter as @TechMama she was chosen as one of the 25 Influential Moms to Follow on Twitter and BizTechDay’s 25 Influential Business Women in the Bay Area. Beth is on the Board of Advisors for MommyTech at CES.
