Killer Marketing: Spirited Vigil Outside Apple Store SF


I popped down to the vigil for the dead Foxconn workers outside the Apple store in San Francisco Thursday evening, organized by the Chinese Progressive Association.

Chris Knight from Cohn & Wolfe came with me and snapped some pictures (above and the next one.)

There were about 50 people, a lot of high school kids, taking part in the demonstration and handing out leaflets that urged people to email [email protected] (using an iPad in the store!).

The leaflet asked that Apple work with Foxconn to adopt more humane production schedules; to facilitate the formation of a trade union; and improve overall working conditions.

The message was to tell Apple “you expect better.” Or, as I like to put it, Apple should “Think Different – Think Fair.”

Please see:

“Think Fair” A Potential Apple Follow Up to “Think Different”

Analysis: Here’s How Apple Could Become The First Fair Trade Tech Company

Foxconn Suicides: Is It Time For “Fair Trade” Electronics? Would You Buy A “Fair Trade” iPhone?

Tom Foremski
Tom Foremski is the Editor and Founder of the popular and top-ranked news site Silicon Valley Watcher, reporting on business and culture of innovation. He is a former journalist at the Financial Times and in 2004, became the first journalist from a leading newspaper to resign and become a full-time journalist blogger.

Tom has been reporting on Silicon Valley and the US tech industry since 1984 and has been named as one of the top 50 (#28) most influential bloggers in Silicon Valley. His current focus is on the convergence of media and technology — the making of a new era for Silicon Valley. He also writes a column at ZDNET.
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