Air France customers have been offered colorful new original menus on their flights for about a month now.
The new menu designs are the product of a worldwide competition between teams from Air France’s design agency, Brandimage. The theme: a graphic interpretation of the bright red “accent”, in the Air France logo, a strong symbol of the company’s visual identity.
From the design proposals, 11 were selected to illustrate the menus, with six appearing in the first year and the other five the following year.
A palette of bright colors echoing each design is featured on the second and third page covers of Business class menus. The typography and layout also reflect the desired spirit of elegance and modernity for the new menus.
Intended to surprise and pique customer curiosity – and possibly spur an interest in collecting the full set — the menus will be randomly distributed on flights. The winning graphics also will be displayed in Air France lounges.
Of course we’re talking about those of us who fly in Voyageur, Premium Voyageur, Alizé and Business class cabins and on long-haul and certain premium medium-haul flights.
The AIR FRANCE KLM group operates more than 2,470 daily flights out of Paris and Amsterdam to 255 destinations in 105 countries. The AIR FRANCE KLM group currently operates from 14 U.S. gateways and provides service from 125 U.S. cities through joint venture partner Delta.
Susan McKee is an independent scholar and freelance journalist specializing in history, culture and travel. She honed her craft as a general assignment reporter for more than a decade at a major metropolitan daily newspaper before fleeing corporate journalism for the peripatetic life of a freelancer.
Susan writes for a wide variety of publications, both print and online. Bylines have appeared in Global Traveler USA, JaxFax, HGTV’s Front Door, Global Foodie and Road Trips for Foodies.
