Let’s face it! Hype is real, and even though I should be skeptical of it with all the traveling I do, I find myself believing the hype more often than you’d think. Case in point: The Cuban city of Trinidad, approximately 200 miles southeast of Havana along the island’s south-central coast.
Trinidad generates the most hype among visitors to Cuba, as cities go anyway—the resort-infested beaches of Varadero have it beat overall. Of course, I’m not here to talk about beaches (although I will again soon) but to answer this question: Is Trinidad de Cuba overrated?
A Cuban Tourist Trap?
Although the Sancti Spíritus province to which Trinidad is home generates less than half the annual tourist stays of, say, Havana, you wouldn’t know that walking down Trinidad’s cobbled streets. Aside, perhaps, from the very center of Viñales or the core blocks of Habana Vieja, it was the place in Cuba that felt the most artificial to me, as if it was being sustained solely so that people like me would spend money to come see it.
This is not, I should emphasize, all negative. The entire city is designated as UNESCO World Heritage for a reason, namely that traipsing through it—at least, when you can’t see any other tourists snapping photos with their iPhones—really makes you feel like you’ve gone back in time. I remember happening upon two cigar-smoking caballeros as I entered Plaza Mayor and wondering if what I was seeing was real.
Day Trips from Trinidad de Cuba
An essential part of the answer to the question “Is Trinidad de Cuba worth visiting?” is examining the opportunities to travel further afield from here.
Most notably, Trinidad sits just a short bus or taxi ride from Playa Ancon, a long peninsula that juts down into the Caribbean and has a reputation for being one of the best beaches in Cuba.
Looking back, I don’t know if it deserves that much credit (the water is relatively blue, but not overwhelmingly so; the sands attract more locals than tourists, but also a lot of plastic waste), but it’s definitely a relaxing retreat from the busy center of Trinidad.
Alternatives to Trinidad de Cuba
I enjoyed Trinidad a lot, although I can understand if you think that I didn’t. The good news is that if for some reason I’ve triggered your skepticism, there are plenty of alternative places in Cuba that fit Trinidad’s mold—i.e. cities with gorgeous historical centers and easy access to nearby nature.
The most obvious choice is Cienfuegos, which sits a short trip from the historical (and beautiful!) Bay of Pigs, but other options include Santa Clara, Camagüey and, if you plan to travel further west, Santiago de Cuba.
Trinidad de Cuba has a lot of hype built up around it and yet it also happens to be a UNESCO World Heritage Site (the entire city!) a stone’s throw from both the mountains and the sea, so this hype is easy to understand. On the other, Trinidad might be the closest thing Cuba has to a tourist trap, so if that bothers you, you might consider alternatives such as Cienfuegos or Santiago de Cuba.