Kim Rutherford



Kim Rutherford
Kim Rutherford is Chief Operating Officer of Do the Green Thing in London. Do the Green Thing is a non-profit whose mantra is ‘creativity vs climate change’ and aims to reframe sustainable living into something you ‘want to do’.

Prior to this, Kim was Head of Yahoo! for Good and responsible for Yahoo!’s CSR proposition and direction across Europe. This included proposing, launching and managing the Y! for Good, Y! Green and Y! Employee Foundation brands in UK, France, Italy, Spain and Germany.

Kim’s career in corporate responsibility began at Addison Corporate Marketing (part of the WPP Group) with a focus on developing stakeholder alignment programmes and corporate reporting. This followed with a move to Gala and a role which included exploring the potential positive and negative impacts of building the super regional casinos expected to Operating Officer of Do the Green Thing in London. Green Thing
follow the proposed deregulation of the Gaming industry in 2003.

Kim lives in London but loves adventure, some personal achievements include a Himalayas expedition to 21,000ft; a horseback expedition from Petra to Wadi Rum, Jordan; and working at Mother Theresa's Orphanage in Delhi.

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We Blog the World (WBTW) was founded by Renee Blodgett whose initial goal was to cross pollinate ideas and stories across the globe with the hope of providing a deeper understanding of cultures foreign to our own. It has morphed from its earliest days and is today dedicated to Transformative Travel, at the crossroads of where adventure, wellness and luxury meet. From some of the most passionate voices on the web, you’ll find rich storytelling and photography from every continent. Read More.