Fran Brosan, Author at We Blog The World

Soundbites for Success: Boldness Has Genius, Power and Magic

By Fran Brosan on February 14, 2011 in British Isles, England, Europe, Events, Photos

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Here are a few soundbites I found useful, from the Marketing Society Annual Conference I attended last month. Be bold. “Boldness has genius, power and magic” – Goethe. "Go global. UK products are good. UK prices are good (due to...

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The Major Advantages to Storytelling

By Fran Brosan on January 11, 2011 in Europe, North America, Photos, USA

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Two nice stories - short and sweet but well worth re-telling - from the Marketing Society Annual Members Conference, 2010.Seeing is believing!James Averdieck, formerly of Proctor and Gamble, prevaricated for a long time before he started...

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How Valuable Is A Marketing Degree?

By Fran Brosan on December 1, 2010 in Europe, North America, Photos, USA

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There's an interesting debate going on, in Higher Education of course, centering on the value of a degree. It's a subject I did my best to be helpful about at a local school careers evening...

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A Rose By Any Other Name

By Fran Brosan on October 19, 2010 in British Isles, England, Europe, Photos, Scotland, Wales

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Thank goodness for Shakespeare.He knew how to coin a phrase which you can use and abuse to your heart’s content. In this instance it’s to make a point that was well ...

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Have You Seen the Muffin Man?

By Fran Brosan on October 13, 2010 in British Isles, England, Europe, Events, Photos

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Earlier this year, I attended a CBI Council meeting. As always, it’s fascinating to listen to how a wide variety of companies are dealing with the world as we know it. Service businesses in the main come...

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Time to Start Thinking Differently About Digital Marketing

By Fran Brosan on October 12, 2010 in British Isles, England, Europe, North America, Photos, USA

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The obsessive focus by marketers on acquisition makes less sense in the current climate. Marketers have transitioned their activities from offline advertising to online advertising,seeking ways in which to use social media to, well, advertise – despite the...

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Communications is a Service, Not a Cost

By Fran Brosan on October 11, 2010 in British Isles, England, Europe, North America, Photos, USA

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Looking through the Marketing Society’s 50th Anniversary book ‘The Future of Marketing’, sponsored by Accenture. These words stood out particularly, from Ian Livingstone, CEO of BT: ‘From a customer point of view, irrelevant advertising is...

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Does Marketing Need to be ‘Official’?

By Fran Brosan on August 23, 2010 in Europe, North America, Photos, USA

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So it’s official. Relationship building websites work. At least that is the finding of a study on P&G’s customer experience website in Greece (the equivalent of www.supersavvyme.com). This was one of the papers presented at the...

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Fran Brosan

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We Blog the World (WBTW) was founded by Renee Blodgett whose initial goal was to cross pollinate ideas and stories across the globe with the hope of providing a deeper understanding of cultures foreign to our own. It has morphed from its earliest days and is today dedicated to Transformative Travel, at the crossroads of where adventure, wellness and luxury meet. From some of the most passionate voices on the web, you’ll find rich storytelling and photography from every continent. Read More.

Fran Brosan

Soundbites for Success: Boldness Has Genius, Power and Magic

How Valuable Is A Marketing Degree?

A Rose By Any Other Name

Have You Seen the Muffin Man?

Communications is a Service, Not a Cost

Does Marketing Need to be ‘Official’?

Join Our Community

Connect On Social Media

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