Arts+Labor announced that their new film, Outside Industry: The Story of SXSW, will have its World Premiere at its natural home, the 2011 South by Southwest Film Festival. Outside Industry: The Story of SXSW chronicles the origins and early evolution of the SXSW Music Festival, from breakthrough performances to fights over how to handle growth. It follows the four founders as they navigate through the successes, backlash, criticism and even arson to become the biggest music industry event in the world. The film will play in the 24 Beats Per Second Category at SXSW in Austin on Wednesday, 3/16 at 4:30 PM at The Paramount (World Premiere) and Saturday, 3/19 at NOON at Vimeo Theater.
Outside Industry: The Story of SXSW has been over 15 years in the making. Alan Berg, co-founder of Arts+Labor, started the project as a short film, the Emmy Award winning South by Southwest: The Business of Music in 1994. Since then, Berg and his team at Arts+Labor have had unprecedented access to the SXSW archives. In conjunction with the Austin History Center, the film’s producers mined the SXSW vaults to uncover two-and-a-half decades of archival film, video, and print coverage about the conference. The resulting project tells the complete story of the SXSW music festival, from its creation and struggles to becoming the gold standard of independent music festivals.
Roland Swenson, Co-Founder/Managing Director of SXSW says, “Alan Berg and his crew found footage we didn’t know existed. The story they tell about the people involved with the birth and growth of SXSW as a cultural phenomenon is complex, nuanced and entertaining.”
The documentary tells the story of the art-driven, non-commercial movement and the challenges faced by its founders. Outside Industry: The Story of SXSW showcases rare footage of legends including Johnny Cash, Iggy Pop and dozens of others. It’s a love story to Austin, Texas, and all of the factors that make it the hub of the indie music lifestyle; the film captures the outsider communities, the bohemian creativity, the passion, and the individuality of the people that populate it.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
