Industry pal Denise Caruso just released a book called Intervention. More info about it can be found at Hybrid Vigor and you can order it here.
Intervention confronts the Real Risks of Genetic Engineering and Life on a Biotech Planet. The book challenges two of the most sacred tenets of modern society, innovation and technology, from the perspective of the unique risks they present.
Using genetic engineering and emerging biotechnologies as its model, it paints a vivid picture of the scientific uncertainties that biotech risk evaluations dismiss or ignore, and lays bare the power and money conflicts between academia, industry and regulators that have sped these risky innovations to the market.
The last chapter covers actionable things we can do. The mantra in the U.S. has always been “let the market decide.” She notes that “if the market is obfuscating or ignoring the risks of the technologies it invents and sells, how do we intervene to change course?
The most effective way is through better regulation and better advice-giving to lawmakers. First, we must ask our governments to adopt these more inclusive assessment methods. And until they do, we can learn to use them ourselves, to powerful effect. Contrary to popular belief, people have consistently proven themselves smarter and more capable of understanding the complexities of risk than decision makers give us credit for.”
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
