Because I live in the “all things social” world, I rarely get an opportunity to review hardware, even at CES. (I’m just too busy).
I ran into a cool ‘hardware’ product at the DEMO Fall Conference this past week — or rather series of products. LifeProof produces waterproof cases for your iPhone and iPad that allow you to take them with you from sea to land and back again.
When I first saw the cases, I had that initial reaction that I have with all early products – the case was in black, designed for men and while practical, not sexy and stylish enough for me to want to use.
While their iPad cases still only come in black, their director of communications Jonathan Wegner assures me that a case in white with a soft gray border is coming soon.
What about purple, blue, peace or teal I was thinking?
Send me anything other than black when they arrive please since the geekier “darth-vader” like versions of today are not going to cut it for my already stylin’ iPad.
There are more options for the iPhones on the other hand — they come in blue, red, turquois, purple and pink. YAY! she says as he pulls them out.
The idea is incredibly useful. Adorning your iPod with one of their cases allows you to take your mobile devices to places where they’d otherwise fear to tread – oceans, ponds, even the shower!
It’s not just waterproof but apparently dust-proof and shock-proof. Once you add the case onto your iPhone, you can throw it on the floor, toss it overboard or talk on it in the rain.
Unlike other iPhone and iPad cases, LifeProof offers a sleek low profile that barely increases the size of your device.The LifeProof iPhone and iPad cases are supported by an array of action mounts. Their pitch? take your device in the water, dirt or snow. They support iPhone 4 / 4S and have cases for Apple iPad 2, and the iPhone 5.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
