Twitter last Thursday unveiled a new mobile video-sharing app called Vine, immediately available for the iPhone. It allows Twitter users to capture short videos that can then be embedded directly into tweets on Twitter’s website. It allows you to post a six second video snippet online.
But I come back to ‘the Seesmic question’ and have to ask who is it for and what problem does it solve? Almost any technology can find fans and a small social group who will champion it, but the tech fails to break out into a large-scale consumer success.
What does Vine do differently? Peter Kafka, on All Things D:
Why would you want to download Vine? Because it’s supposed to be a fun tool for making and sharing very short video clips — no longer than six seconds a pop — in the same way that Instagram worked for photos. And it’s designed in a similar way, with the ability to follow other Vine users’ clips, explore stuff from people you don’t know, etc.
It doesn’t do anything differently beyond ‘smartphones have got a bit better in the meantime.’ By all means launch, iterate, and see if this works, but it’s re-inventing the wheel.